What's The Biggest Threat To Podcasting?
As outlined by a range of podcast industry insiders, for The Podcast Host...the threat level ranges from creativity, to video, to celebrity podcasters...and beyond
Short one this week….
What is the State & Main of podcasting right now? Over this last year, this question has evoked answers ranging from the good, the bad and the ugly.
Truthfully, there’s much more nuance to this question. It’s hard to encapsulate all thoughts in just 150 words. But I gave it my best shot.
When The Podcast Host reached out to me to put my two cents forward, here’s what I offered up:
“In the last couple of years, I’ve noticed a shift towards commissioning always-on content and low-budget chat shows—often with a celebrity attached. The popular narrative is that this will save podcasting, but I disagree.
Audio is huge, and right now, we have a moment to define what the audio storytelling industry is today, and then build it for the future. But it’s important to think about who does this work, and who tells the stories that we listen to. Long before celebrities became interested in this space, audio creatives were creating and defining this industry.
If we don’t harness this moment of growth, and match it with a moment of creativity, we will miss our moment to grow from within. We need a balanced system that recognizes and rewards what has been built, with the new ideas that have emerged in this space.”
Read the whole post here:
https://www.thepodcasthost.com/business-of-podcasting/threat-to-podcasting/
Lots of other familiar faces contributed to this piece as well
from who publishes the daily PodNews on another site.The biggest threat to podcasting in 2024 is our collective unwillingness (or maybe inability) to invest in net new listeners.
We need to spend time and resources thinking about bringing new listeners into the fold and nurturing them so that they become longstanding podcast lovers.
, from Sounds ProfitableThe biggest threat? Two things – perfection, and video.
The things that get people listening to your podcast are consistency and great content. If you strive for perfection – or, worse, add the additional complication of video – it’ll just get in the way of those two goals.
The choice to limit what a podcast is based on what it was previously is the biggest threat to our industry. Outside of being “audio-first”, limiting who and what can use the word podcast makes our space smaller